RENAULT DCX
Brand
Renault
Discipline
Branding
Context
Renault's DCX (Digital Customer Experience) collective brings together various digital experts (UI, UX, IT) in charge of improving the user experience on the group's different platforms in a pro-active approach.
Brief
Create the DCX collective's identity in line with the Renault brand color palette. Consider the collective's tagline: "We are a collective of experience builders for the performances."
My role
I created a playful, evolving visual identity reflecting the creative effervescence of the DCX collective: the three geometric shapes included in the logo are used as the foundation for a patchwork of illustrations, each representing one of the collective's values.
The design of the DCX logo was inspired by "sort boxes", early-learning games for children involving logic and observation. The three geometric shapes integrated into the logo illustrate DCX concepts and values.
The resulting illustrations can be assembled to create a patchwork of icons reflecting the collective's creative effervescence.
