LA FOIRE AUX VINS
Company
Veepee
Disciplines
Art Direction, Logo design
Context
Veepee is an international e-commerce company specialised in the flash sales industry. Every two years, the "Wine Fair" operation is an opportunity for the platform to offer consumers a selection of vineyards at attractive prices.
Brief
To create the artistic direction for the event, highlighting the premium and natural aspect of the products.
My role
I designed an art direction with premium accents: a logo with subtle, refined curves, a key visual with a cosy atmosphere. To illustrate each category of wine, I created a series of visuals combining organic, mineral and plant elements, with a touch of poetry and grace.
To reflect the quality of the wines sold on the Veepee platform, an artistic direction with premium touches was applied to this campaign: a logo with subtle, refined curves, a key visual with a cosy ambience, to which the presence of organic, plant and mineral elements is combined.
A series of visuals combining organic, mineral and plant elements were created to illustrate the different wine categories on sale during the campaign, with a touch of poetry and lightness.
