Context
Impulse is a start-up accelerator created by Veepee, a major player in French e-commerce, and based at Station F, the world's largest start-up campus.

Brief
To create the art direction and UI design for the Impulse website.

My role
In order to establish Impulse as part of Veepee's brand territory, I designed a modern and funky art direction and interface design reflecting the start-up spirit of the project: relaxed but demanding.