Context
Renault's Initiale Paris range brings together the most sophisticated versions of the famous French carmaker's vehicles. A showcase for Renault's expertise, the Initiale Paris range offers a unique and emotional experience of comfort on board.

Brief
To create an emotionally engaging experience, enabling users to discover each vehicle in the Initiale Paris range.

My role
Adopting a playful and emotional approach to design, I created a module inspired by Tinder, allowing users to choose their favourite vehicle. They then access a reveal page dedicated to the selected vehicle. The selection module was user-tested beforehand.