PITCH PROMOTION
Agency
Oswald-Orb
Disciplines
UI Design, UX Design
Context
Pitch Promotion is a French real estate promoter which, for over 30 years, has combined innovation, technological progress and a strong local presence with the aim of developing low-carbon real estate projects.
Brief
In order to be consistent with Pitch Promotion's brand identity, to propose a "destructured" redesign of the website, taking into account the notions of innovation, technology and nature.
My role
In an urgent context (brief the day before for presentation at noon the following day), I produced a coherent proposal for redesigning the homepage and a product page of the Pitch Promotion site (since renamed Pich Immo), creating a page layout with a complex structure and optimum readability. The colour palette chosen and the importance given to the visuals underline the sustainable and ecological aspect of the developer's creations.


An unstructured layout of superimposed blocks was chosen to remain consistent with Pitch Promotion's brand identity. The challenge here was to combine this complex structure with optimal readability.

