Context
Founded in Dieppe in 1955, Alpine is a French sports car manufacturer owned by the Renault group. Alpine production ended in 1995 and officially re-started in 2017 with the inauguration of the Alpine A110 production line.

Brief
Redesign the product page for the A110, Alpine's flagship vehicle, in anticipation of a future refresh of the site and in order to offer a more fluid and immersive user experience.

My role
I created each component of the new A110 product page using an iterative approach: each component was designed and prototyped in mobile and desktop versions, with the aim of being tested by a panel of users. I also worked closely with the 3D teams to optimize vehicle rendering. The result is a product page with a sober, elegant design, offering the user fluid, immersive navigation and perfectly reflecting the premium aspect of the brand.